The majority of bookstores cater to volume sales based on books that have the greatest mass appeal, many of which can be harmful to one's psyche. On the other hand, books that foster personal growth feature themes that transcend the purely physical realm, and can be found especially in metaphysical/New Age bookstores.

These bookstores are at the forefront of ideas leading to a more conscious civilization, and are a perfect place to shop for birthdays, Christmas, and special occasions. Within their magical environments, one can find a myriad of unique products, including quartz crystals & gems, essential oils, incense, candles, greeting cards, hanging mobiles, tarot cards & runes, exotic jewelry, an even dreamcatchers. Most metaphysical bookstores also carry vegetarian & new age magazines, periodicals & hundreds of audio & video tapes.

Topics include astrology, self-help, natural healing, inner peace & meditation, positive affirmations, yoga, conscious parenting, finding your soulmate, & many others. Many bookstores also feature free or inexpensive talks, classes & workshops.